Durham, USA — July 25, 2005— Funcom, developer and publisher of top video game titles like Anarchy Online and The Longest Journey, has once again broken away from the pack to bring a bold new direction for advertisement in videogames. By working in conjunction with Massive Incorporated, creator of the world’s first video game advertising network, Funcom is now offering dynamically delivered video ads in Anarchy Online. The new advertising elements accompany the dynamic billboard ads introduced earlier this spring.