Guild Wars takes place in a fantasy world, where guilds of characters of a wide range of professions can make a mark on history. The reason we chose the fantasy realm is that we wanted a place that was instantly familiar to gamers, and also one that offers us near-limitless opportunities for new and exciting types of friends and foes. Like the evolving worlds of Warcraft, StarCraft and Diablo that we helped to build over the years, we’re creating a new place that we believe you’ll want to visit over and over.
As far as gameplay, if you like a solo game, you’ll find quests intended just for you. If you’re more of a small-team player, or the kind who likes to join up with a casual group on the fly, you can do so in Guild Wars. And if you favor the idea of the massive quests and long-term challenges – conquering the world, planting your guild flag on the castle – you have those opportunities as well. And, because your character is persistent, and because we’re not breaking the world into shards, servers, or realms, you can play from anywhere in the world, with anyone in the world!
Another concern of today’s gamers is cheating. Nothing spoils a game more than a ruined economy brought about by a cheesy exploit. Guild Wars has been designed to avoid this problem. Using technological advances that stream content right onto your computer, you’ll have the newest version of Guild Wars every single time you log on. This, in turn, allows quick resolution of exploits and cheats while giving us a chance to provide regular updates, like adding in seasonal elements or giving tournament winners special status in the game – a crown, a banner, a trophy.
In many online games, you’re forced to deal with player killers whether you want to or not. In Guild Wars, the way you play will be your choice alone. If you wish to engage in cooperative quests and fight against the world’s monsters and the elements of nature it will be up to you. If you want to engage in a one-on-one dual, or hook up for a team-versus team game, you can make that choice too. Backstabbing won’t leave you with a dead character and a stripped corpse.
As gamers ourselves, we wanted to make a great game that had real replayability and real immersiveness while not charging people a fee. So, Guild Wars will have no monthly fees in North America, and will offer a variety of pricing options for gamers in other parts of the world.