The Austin Game Initiative announced that Austin Game Conference 2004 will take place at the Austin Convention Center, September 9-10 - the conference will begin with a special event: Microsoft and Sony will deliver a shared keynote: “Massively Multiplayer Console Is Coming”. The event will also include 48 sessions across six tracks from veterans including Sony Online, Microsoft, NCSoft, Ubisoft, Electronic Arts, Red Storm, Disney, Monolith, Turbine, Taldren, Mythic and others.