Go anywhere in the business world and someone's guaranteed to have a great hook: "We're going to bring the Japanese Sushi experience to England"; "The Internet. Honest, it's going to be huge"; "Gonzo porn". Come to games and it gets a bit tougher: "Plot. We're all about the plot"; "Characters. Because if you don't care about the characters what's the point?"; "Real-time graphics and sound"; "Tits. And bush".

And pretty much to a man (aside from the third, and he was new and his head was saying things that made no sense), they fail to deliver. Not the original Dungeon Siege. Because it aimed low. "No story!" Check. "Donkeys that carry your possessions so you don't have to pretend that you can fit six shields, 27 potions of plenty, a staff of giving, and a cloak of prettiness into your tiny backpack." Check. "Pretty things to hit with your sword and a huge f***-off dragon." Check.

And that's why we liked it. But it's also the reason that it never rose to the rank of the unmissable. It was, in three words, good shallow fun. So, Dungeon Siege II then? More of the same? Yes and no...