Topic: Stickiness

In relation to online worlds, the term stickiness refers to how well games retain their players over time. In this regard, we know gamers behave differently. Some remain with one for years. Others move around, staying active within the genre as a whole, but migrating from one title to the next relatively often. And some don't stick at all; they try one example briefly and decide the entire category isn't for them. This month, we invited a number of developers working in the genre to share their respective viewpoints on this critically important subject.