Another problem for the PC game market is the encroachment of consoles into areas that were previously only found on the PC. "I think PC gaming, prior to the release of this recent generation of consoles, has been the better of the two industries when it came to convergence of technologies," said Ow. "It was the first to incorporate DVD playback and online gaming. Over the past few years console gaming has become a different animal…it's become a product that is also perceived as an entertainment system and bringing families closer together, as it is more prone to be in the living room and competing for family time."