More and more often as I cruise forums for up and coming games I see people, having already formed a massive guild for a game that isn't even out yet, petitioning for special treatment for guilds. This usually is coupled with an implied 'we can all leave and not play your game' innuendo. They want Guild-only content, Guild-only housing, special ranks that yield special rewards. Isn't the advantage of a guild inherent to what it is a group of people working together on a common goal? Don't misunderstand me, I enjoy being in guilds, but I think this type of favoritism will take guilds down an ugly path.