RPGDot Network    
   

 
 
Darkfall Online
Display full image
Pic of the moment
More
pics from the gallery
 
 

Site Navigation

Main
   News
   Forums

Games
   Games Database
   Top 100
   Release List
   Support Files

Features
   Reviews
   Previews
   Interviews
   Editorials
   Diaries
   Misc

Download
   Gallery
   Music
   Screenshots
   Videos

Miscellaneous
   Staff Members
   Privacy Statement


 
In-Game Advertising @ Next Generation

Posted by Inauro @ Tuesday - January 24, 2006 - 04:05 -
Top
| Game Info | Homepage
Thanks to Slashdot for directing our attention to the following article at Next Generation.
David Wanetick, managing director for the investment publication The Wall Street Transcript has said that in-game advertising revenues will hit $4 billion by the end of 2008.

While it's no secret that in-game advertising is on the rise, TWST expects the adoption of the practice to explode, with virtually every game incorporating ads in the near future.

TWST points out that gamers are much more receptive to "advergaming" than other potential consumers who block pop-up Internet ads or mute television commercials because in many cases, ads in games provide realism. However, many gamers would disagree with that notion, saying that ads can often be intrusive.

TWST will also be hosting the Profiting in the Video Game Economy Conference, which will take place in New York City on February 16. The conference will cover not only advertising in games, but also wireless gaming, investing in the game economy, Hollywood and games, casual games, convergence of games and comic books and legal issues pertaining to videogames.
Source: Next Generation
 
 
All original content of this site is copyrighted by RPGWatch. Copying or reproducing of any part of this site is strictly prohibited. Taking anything from this site without authorisation will be considered stealing and we'll be forced to visit you and jump on your legs until you give it back.