Press Pass: Oblivion is a victim of its own success in many ways, every move you guys make is going to be scrutinized. Do you think it’s because few games have tried this model for pay-for-addons in the next-gen market and Oblivion is the first high profile game to do it?

Pete Hines: I would imagine it’s exactly it. Lots of people have done themes, so nobody flinches when we put out a theme for 150 points. They download it like crazy, but nobody else is doing premium content like this, so we’re out front on it.

bapenguin: It seems there's been quite a bit of backlash from the $2.50 horse armor skins. What's your take on it? Pete Hines: Honestly there's not a lot of info out there for us to go on. We tried to find a spot for it that fit with what other things were out there. A Theme costs 150 points. The Kameo thing was 200. We're trying to find the right spot that fits. How much is something you can use in the game worth versus a gamer picture pack, or a theme, and so on.