The storm clouds are gathering and the populous whisper amongst themselves about the coming of a new breed of MMORPG, which could spell the end of their respective worlds. Already, the wonderful Star Wars: Galaxies has made its mark by introducing a much-loved movie franchise into this market, and partially eschewed the need to fight small insects as the only way to evolve your character. Galaxies is only the first wave of the next generation of MMORPG: World of Warcraft, City of Heroes and The Matrix Online are only a few of the treats in store for gamers in the next twelve months, so what can the existing titles in this genre do to keep their current subscribers from defecting to these new adventures?