GS: What are you trying to find out at this preproduction stage?

DJ: With this production, it's all about physical gameplay hooks. Just how much fun is it, and how long can we make it fun? And obviously, this is very different from doing a single-player game. As you know, we're talking months and years now, rather than weeks and months. So it's all about balancing...and what happens when you're offline as well as online, because it's persistent. So it's a bit of a learning exercise for us as well.