The show starts today and it will be open until Sunday, September 5th, at London's ExCeL exhibition centre in Docklands. Opening times are 10:00am until 6:00pm, Wednesday to Sunday. Admission on the door is £12. We have a few onsite screens for you to enjoy with the Atari, Activision and some other babes and booths. Just don't go away as more and more news, screens and trailers will follow. In the meantime, I hope you like red.