The MMOG market is still a young one, a subset of an overall larger market which is also still young. When you look at the timelines of the MMOG market and see that it generally starts somewhere between 97 and 98, you realize that there has not been a lot of time for MMOGs to really mature in the way the larger game industry has, not only in sheer age, but stability as well. We are witness to the rapid and explosive growth of a very profitable, but also very risky proposition: getting a huge number of people to play the same game at the same time in the same place.