DARKNESS FALLS UPON THE CITY OF ANGELS AS ACTIVISION UNLEASHES VAMPIRE®: THE MASQUERADE – BLOODLINES™

Santa Monica, Calif. – November 17, 2004 – Gamers should arm themselves with wooden stakes and flamethrowers as Activision, Inc. (Nasdaq: ATVI) unleashes the highly anticipated Vampire®: The Masquerade – Bloodlines™ to retail outlets nationwide. Developed by Troika Games, the famous pencil and paper role-playing game flourishes on the PC as gamers become creatures of the night, wandering the dark and gritty vampire world of modern day L.A. while a mysterious plot reveals itself. Vampire: The Masquerade - Bloodlines is currently available for the PC at a suggested retail price of $49.99 and has been rated “M” (Mature – Blood and Gore, Intense Violence, Sexual Themes, Strong Language) by the ESRB.

“Powered by Source™ - Valve’s next-generation engine technology, Vampire: The Masquerade – Bloodlines delivers the most authentic White Wolf World of Darkness® experience yet,” states Kathy Vrabeck, President, Activision Publishing. “Bloodlines has everything fans expect from a true RPG – deep storyline, character development and interaction, exploration, multiple solutions to quests – combined with all the benefits of a next-gen first-person action game, including beautiful graphics, fast-action and first-person immersion.”

An all-new RPG adventure, Vampire: The Masquerade – Bloodlines is driven by a devious and intriguing storyline. Players choose from one of the seven clans of the Camarilla, and then begin their plunge into the undying vampire world of modern day L.A. as a newly sired creature of the night. There, gamers must utilize their clan’s individual strengths throughout a variety of quests, eventually leading to one of several different endings. It will take a vicious array of 12 vampire disciplines – including supernatural speed, invisibility and mind control – and a healthy penchant for blood for gamers to survive as they interact with other characters, decide with whom to ally themselves, and ascend the ranks of vampire society to become the most powerful Kindred in the city.