Telltale Games, one of the more visible proponents for episodic content, has announced that each entry of its Bone series will sell for $12.99 via digital distribution.
ImageCEO Dan Connors said that the pricing is meant to align with other forms of entertainment media, such as DVDs and CDs.

“We will expand the audience for games enormously by setting a price that competes directly with DVDs, music CDs, books and cable television,” said Connors. “The demand for downloadable episodic content continues to grow, and Telltale is providing a steady stream of rich, fully interactive digital experiences at the same price as traditional media which lack the interactive dimension.”