Purely in terms of creativity the industry at large appears to be stuck in a bit of a rut; do you think this will change and what do you believe will spark this – new hardware, publisher policies, etc…?

Inevitably when you get to the cusp of next generation hardware it always seems like we get stuck in a rut. There are lots of reasons why creativity is especially important for the next generation games; new controllers, the fact that many of the new machines will be online, the realisation that our audience expect us to raise our game means that you will see some stunning games and some big leaps forward as we become familiar with the new hardware.

Do you believe that the next generation of consoles will make PC gaming a thing of the past?

Peter Molyneux: Well that is an interesting point, you know. For years there has been a big difference between the PC and consoles and that big difference is online. Consoles have played around with it recently but haven't got it like the PC has it, but that will change with the next-gen consoles. So that's one more reason why console games are not unique. The most unique thing PC has is the mouse. Doing an RTS, especially an RTS game, or even in fact a god game on a machine that doesn't have a mouse is very hard to do. That is what is so interesting about Nintendo's console Revolution, the new control, as there will be games that you can only do on the Revolution.