Let's talk customization.

Hey, y'know what sucks? Having to do what other people tell you to do. Sometimes this comes as a direct order and is the result of our own life choices. Like when I'm at work and someone says: "Hey, Steph, I want your TPS reports by noon." Or: "Steph, we need a seven-letter word starting in 'o' that means 'funeral rite'." Or: "Steph, put your pants back on."

And sometimes it comes in a much more subtle manner. Like, say, in an MMORPG. Pretend you're me, and you're playing a 50th level Swedish Pastry Chef in the first massively multiplayer online restaurant RPG. You love your Lake Woebegone baker, and you've put a lot of effort into making her a statuesque, blonde-pigtailed beauty who boldly bumps convention by wearing plaid miniskirts and halter tops in the kitchen. And then along comes a 60th level British Soux Chef who looks at you and says, "lol ur not using teh brioche armor of alton brown. learn to play!"