Jim Ward has been named president of LucasArts, the video game entertainment division of Lucasfilm Ltd., it was announced today by Lucasfilm Chief Operating Officer Micheline Chau. In addition to his new role at LucasArts, Ward will retain his duties as the head of marketing and distribution for Lucasfilm.

“Last year, we unified our four operating units into a single company with the goal of better utilizing our diverse talents throughout our businesses,” Chau said. “Jim is a perfect example of this. With the growing convergence of film and gaming, he has already been working extensively with LucasArts and now will be able to bring his management expertise and creative talents directly to the organization.