WHEN: August 3, 2004

WHAT: Discover the Riches of EverQuest(r) II Sweepstakes Begins

To promote the launch of its highly-anticipated, groundbreaking online
fantasy game, EverQuest II, Sony Online Entertainment today announced
the Discover the Riches of EverQuest(r) II Sweepstakes. From now until
September 30, 2004, moviegoers across the Regal Entertainment Group's
exhibitor chain have a chance to win one of thousands of prizes, and a
chance to enter a sweepstakes to win two Jeep Wranglers.

Game pieces are now available on large popcorn tubs and drinks, as well
as in theatre lobbies at Edwards Theatres, United Artists Theatres, and
Regal Cinemas. Consumers can then register at www.everquest2.com/riches
to see if they've won, and view one of 15 EverQuest II videos
highlighting the playable races in the game at launch. There is no
purchase necessary, and a free virtual game piece can be obtained at the
official site www.everquest2.com/riches.

Consumers can play once a day and can tell a friend to sign up for a
virtual decoder for even more chances to win.

Game Pieces will also be available while supplies last at:
o GenCon - August 19th - 22nd
o Top comic book stores affiliated with DC Comics across the
country - September 8th-30th
o V-Games video games tournaments throughout the summer -
www.thevgames.com
o Virtually on the Discover the Riches of EverQuest(r) II
Sweepstakes website - www.everquest2.com/riches

For more information on EverQuest II, please visit: www.everquest2.com.