No, it's not a joke. Auto Assault just went out and it is already selling the veteran status to it's players. Subscribe for 3 or 6 months and you will granted some veteran bonuses.

Disturbing.

Surviving the dangerous highways of Auto Assault for an extended period of time deserves some recognition! That’s why our veterans will be rewarded with some unique in-game items and effects as a thank you from the Auto Assault team. Subscribe for 3 or 6 months to earn veteran status!