Why the rush towards next generation consoles with games like "Jade Empire" still hitting the shelves now?

Released for the Xbox last month, the role playing game "Jade Empire" has it all: Eastern philosophy, a drop-dead gorgeous setting and a powerful story about a world out of balance.

It's also an enjoyable fighting game blessed with moves that conjure both "Crouching Tiger, Hidden Dragon" and the rock 'em sock 'em video game "Tekken."