On Blizzard’s primary WoW website it states that they will dedicate a live team to “create a constant stream of new adventures to undertake, lands to explore, and monsters to vanquish”. Many game companies in the past have promised engrossing content and teams of people constantly interjecting live content and quests to keep the game alive and changing, but most have failed in keeping up with such promises. Since Blizzard has a better past track record when it comes to keeping their promises to their gaming community it only reinforces the anticipation of the final released product.