The immediate think you notice about the BioShock E3 demo is its art style. This is not your typical industrial sci-fi look for a game but a title that has its inspirations in the 1930's art deco movement with highly graphic lines and colorful textures, not to mention the old fashioned and humorous ads that you see inside the complex. And this particular compled you find yourself in is actually underwater were you have stumbled into some kind of social experiment that has gone horribly wrong. Mutants are not roaming free and using what the game called "Adam", a substance that can change a person and give it extra abiltiies but at the cost of losing their humanity.