OGaming: As a relative newcomer to the North American MMO market, what makes you convinced WEBZEN's going to be able to go toe-to-toe with heavyweights like NCSoft and Sony Online Entertainment?

Jason Wonacott: Simple – we have a sexy portfolio. The games we're bringing to North America have serious appeal.

SUN is a relatively safe bet, in that it's an MMO fantasy RPG… it kind of falls into that category of games that have already been successful. But it also has a very unique twist to it, in that it's extremely fast. It doesn't feature the type of combat where you just click on a monster, then go make a sandwich and come back and see what's happened.

The other products we're looking at launching are the extreme opposite. Take Huxley. It's a twitch-based, hyperactive shooter built on the Unreal 3 engine that takes full advantage of the underlying software engine's power. It's an online-ready FPS; Planetside did similar things with decent success, but we're taking it a step further. Our game's set in a persistent world.

Then you have our third product, APB, an urban action MMOG. This type of product is radically different from what anyone else is putting out there. There are no dragons, no elves. It's couched in a modern-day setting. The theme at its core (if you want to generalize it that much) is cops vs. robbers. It's all about creating a personal identity: The game features extreme character customization and growth. It tracks everything involved in the world of criminals and law enforcement from turf wars to showing off flashy cars you've spent thousands on.

What our parent company, WEBZEN Inc., has done really well was to evaluate the North American market and decide exactly what we needed to do to be successful.