Graphics are so important, both Microsoft and Sony are deliberately spending big bucks on their E3 keynote presentations to show the world games that boast the graphical capabilities of their respective systems. Lighting, textures, shaders; words like these have been the preoccupation of almost every next-gen demo/discussion we've heard in the past year or so. And it's the images and video footage from these games that Sony and Microsoft are hoping to impress us with.