GameSpy: What do you think are the major mistakes made by previous MMO's and what are you doing to avoid them?

Kaplan: The single most important thing to remember when creating a game is that it must be FUN. When someone sits down to play your MMO, they are doing so to be entertained. An MMO should not feel like a job or obligation. It's very important not to fall into that trap of trying to manipulate your community, as if you're trying to run an ant farm. As a designer, it's your responsibility to create a world that's exciting, challenging, and FUN. It's not your job to play god over someone's play experience.