"Let's face it," he began. "There are a lot of great games out there. We know, we've played most of them obsessively." According to Eckleberry, one of the Dungeons & Dragons Online team's key insights was about the nature of combat in most other MMOs. "The majority of the fun in other MMOs is the advancement and the acquisition of stuff," he said. "I don't want to minimize that, because it's important, but the actual combat is often very boring. Click a few buttons and watch your character and the enemy go through a pre-programmed turn-based dance. We wanted to get away from that. You spend a huge amount of time in an MMO in combat, so we wanted to make every moment of that fun, not just something you get through to get to the fun."