Pirates of the Burning Sea developer Russell Williams drops by MMORPG.com to air his thoughts on localisation and the Asian market. Here's a snippet:
I’m filing this dev log from Beijing, which is the fifth Asian country I’ve visited in three weeks. So far, I’ve hit Singapore, Taiwan, Japan, and South Korea. Along the way, I’m doing 29 presentations of the game, which makes it a very busy two weeks! The purpose of my trip is to find domestic partners who will bring Pirates to their territory. Ever since the numbers in Asia started exploding, American companies have dreamed of moving into this space -- but other than World of Warcraft, few have done so successfully. |